CRM
Linking your projects and your customers saves time
Whether termed Professional Services Automation (PSA), Service Process Optimization (SPO), or Services Relationship Management (SRM) the ultimate goal is the same: Maximize company resources, whether they are project or service oriented.
Maximizing performance means that you need strong integration between PPM and CRM systems to automate core business processes and increase productivity and profitability. Enterprise Project Management solutions like Genius Project that can link to your CRM and provide a global view of customer status including opportunities, actual projects and customer history.
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