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In this edition you will find
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Editorial
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Product development and innovation has become a leading strategic initiative for many companies. As an example, let us take a look at the mobile and computer industry where we see companies becoming market leaders by simply being the first to market within a product category (e.g. iPad from Apple). In contrast, those that don't manage to keep up with innovation can quickly disappear or at the least lose a great deal of market share (e.g. Nokia lost over 50% of its market share in one year alone).
Effective product development requires not only great ideas, but also the correct mix of resources and processes to successfully develop, produce and commercialize a product.
In this newsletter we will provide some insights into common strategies employed in successful new product development projects.
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Featured Article
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Whatever happened to Smith Corona? A Hard Lesson in Product Development and Innovation
Time and time again we see dominant technologies come and go. Some organizations have the foresight and vision to remain leaders in innovation, while others remain stuck in a “tunnel vision” mentality and continue on a path where the inability to change results in their demise.
Here are some of the benefits an organization can expect to gain when establishing a new product development strategy (based on best practices):
- Increased visibility into their project pipeline improving the ability to succeed in today’s fickle marketplace.
- Optimized use of their resources and talent that are responsible for their competitive edge
- Formalized and unified strategy in assessing their pipeline by focusing efforts on their star projects and cutting the fat where necessary
Read entire article
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Upcoming Events
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AusLUG 2011
29-30 August 2011 | Sydney | Australia
Genius Inside and its Australian Partner will be sponsoring AusLUG 2011, Australia's premier IBM/Lotus technology event. We welcome you to stop by ISW’s booth and learn about our latest features.
For more information and registration.
PMI 2011
22-25 October | Dallas | USA
For the first time, Genius Inside will be sponsoring the PMI Global Congress. We welcome you to stop by our booth and learn about our latest features.
For more information and registration.
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New White Paper
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NPD PROJECT SELECTION: Do you have the right people to support the next great idea?
By Neil Stolovisky
 Effectively managing the people and the tasks responsible for pushing a project along the road to success requires a balanced approach. This balance between product viability and available resources can only be delivered through an all inclusive project and portfolio management framework.
In this white paper, I will be focusing on the impact resources have on new product development projects and the critical role project and portfolio management plays in providing complete visibility when deciding on your next great product idea.
Register to read more.
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New Webcast
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| A Proccess-driven Strategy to successfully launch your NPD Projects |
Neil Stolovitsky talks about new product development projects (NPD), the challenges and gives his opinion about a successful strategy to deploy.
Watch the video on Youtube |
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Social Media - Stay connected
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Genius Inside on Twitter.
Follow us and stay informed about the industry's and company's news, trends and features.
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Genius Inside on Linked-in
The purpose of our Linked-in group is to create a dialog between our experts and any person involved in project management. New product development from Genius Project will be discussed as well as personal experience. The idee is the expand your and our knowledge of project management. Participate in our group.
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