The success of USB technology has faced many challenges during its climb in the last 15 years, however the key to its market acceptance lies with its original goal to solve a basic problem while delivering tangible benefits to both buyers and sellers in the markets it has served. Today, with over 10 billion USB devices in circulation, Ajay Bhatt understood from day one that his invention would only succeed if he can convert the market drivers of the very complex technology sector that his concept will reduce suppliers’ costs while solving the basic end user problem of complex connectivity












